The Sales & Marketing Council of Columbia (SMC) encourages and maintains a high quality of sales and marketing expertise through educational programs, networking opportunities and recognition for its members.The SMC exists within the Building Industry Association of Central South Carolina (BIA of Central SC) to educate and improve the sales and marketing skills of member builders, REALTORS®, on-site sales representatives and industry support members. 

• To promote professional standards and ethical practices among sales & marketing professionals.
• To provide a marketing intelligence network among members.
• To provide a line of communication from the consumer to professional builders.
• To recognize and reward marketing and sales professionals in the homebuilding industry.
• Provide an opportunity to network with other sales and marketing professionals to help further your unique career.

The mission of the Sales and Marketing Council shall be to promote a high level of professionalism through education, community involvement, and the exchange of ideas while enhancing relationships in delivering the American Dream.